Yellow / 황색 / 黃色
One of the strategies from the Brisbane City Council’s recently commissioned report - Brisbane’s Unique Window of Opportunity, is to establish stronger links with the Asia Pacific economy.
Part of this strategy is to provide multilingual communication to international visitors, including signage and digital guides. Multilingual signage in the city centre was developed to support international visitors and reinforce the Council’s Lifestyle City strategy.
Based on the target audience of short stay international tourists and long stay international students, messages in Korean, Japanese, Traditional Chinese and Arabic were introduced to the signage. Thirty three new brightly coloured multilingual directional signs, were installed within the city centre, replacing English only signs.
Project Team: Peter Rudledge, Mark Ross
Client: Brisbane City Council
Photographer: Larraine Henning Dotdash