The Way to Moreton Bay
A joint Federal, State, and Regional Council project, the Moreton Bay Rail Link opened in October 2016, providing increased public transport connectivity for residents in the Moreton Bay region. The rail line is part of a $1.2 billion program of public transport improvements for the Moreton Bay region. The seven new stations that make up the new rail line are linked by shared access paths, and serviced by bus interchanges, bike storage and Park ‘n’ Ride facilities.
The Moreton Bay region is one of the fastest growing areas in Australia, with population set to exceed 500,000 by 2031. Previously, transport in the Moreton Bay region was heavily geared towards cars. The Rail Link and shared pathway provides sustainable and active transport options to this growing community.
Dotdash’s Wayfinding Communication Strategy for this project assists people to use the train stations and shared pathways seamlessly.
The three metre wide concrete shared access path has clear directional signs and route markers located progressively along it to help pedestrians and cyclists navigate the 12 kilometre long track. Major information signs are found at each end of the pathway, with one also positioned at the half-way point of the journey.
The signage gestures passengers from the train stations, to car parks, or, encourages them to complete their journey on the shared pathway. Enabling people to easily navigate their way along the track, with the stations as key locations along the trail, was essential to encourage people to travel by active transport to or from their destination train station.
The shared pathway provides the growing Moreton Bay population with opportunities for active recreation and can be used by pedestrians, including mobility scooters and motorised wheelchair users, cyclists, scooter, skateboard and inline skate users.
The major identification signs are clear and concise in their design, with a colour palette that relates to their context and clear graphic representation of the rail line and shared access path, which is punctuated with the major roads that intersect the rail line.
