Green
Just under three kilometres from the heart of Brisbane’s CBD, Milton Green, previously known as Coronation Drive Office Park, spans over 4 hectares and is home to a mix of national and multinational organisations and government bodies.
The precinct fosters a dynamic workplace, balancing permanent on-site amenities with an ever changing programme of events.
Milton Green is supported by abundant amenities located within its boundaries including a child care facility, visitor car parking.
A complex site to access from the main arterial road, users can find themselves caught in multi-lane, swift traffic flows, often overshooting Milton Green by several kilometres.
Our wayfinding strategy is built on shifting focus away from the main arterial road as an arrival address. A major identification sign is located on the major arterial road. Spanning over 20 metres, it confirms the place name and major tenants.
The strategy directs users to a secondary road that intersects the campus, providing access to all buildings front doors. Within the precint, directional signage places emphasis on primary destinations - parking, building numbers and street names. Secondary destinations were designed on separate panels with a colour counterpoint to indicate destinations other than commercial buildings.
Working with a limited palette of white, ‘brand’ green and black, a series of 3D form and 2D graphic elements have been designed to extend the Brand intent, whilst responding to the environmental factors on the heavily shaded site.
Project Team: Domenic Nastasi, Despina Macris, Corey Tinney, Alexandra Dolan, Ryan Allan
Client: AMP
Photographer: Andrew Rankin
Dotdash collaborated with Cornwell Studio, Brand Strategy and Lat27, Landscape Architects and A Sign Signage Manufacturers.
